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Your logo is the cornerstone of your brand.
Properly designed, they communicate to your employees and your customers that your company is credible, trustworthy and professional. Your business image depends on a logo design that is polished and distinctive. Not only does a high quality logo show your customers that your business is professional, but it also differentiates you from your competitors and creates a powerful memory in the minds of your customers.
OrderArtwork.com offers affordable logo design services to clients in the world. A company's logo gives it a distinct identity. Even a tiny logo can stand tall in the success of a company. Thus designing a logo for your company is very essential as it helps in creating recognition among your customers. A logo is a symbolic representation of your company in terms of its vision, value and ethos. A well-designed logo that is unique and innovative will help your company or organization to scale new heights.
From being mere ciphers or watermarks or monograms of ancient days, logo design has reached a new dimension. The trend of using business logos by the companies and corporate houses has its own purpose. A logo design is not only a trademark for the company but it also highlights the image of the business house. Nowadays a logo design does not only come with an image but it also comprises catchy phrases or names of the company. As the IT industry is flourishing, more and more people are now searching with the term logo design for getting standard service at an affordable rate. This is the reason why the concept of logo design is gaining currency all over the world.
Using corporate logo for business houses are
Easily recognized by the targeted market
Highlights the motto of the company
Easily catches the eye
Establishes a corporate/brand identity
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The Top Three Recognizable Logos in the World
Logos are used universally to distinguish a company from all the other companies. It acts as a symbol of the company’s vision and mission statements, as well as a trademark that signifies the company as unique and separate. As a result of this need for individuality, there are several unique logos for every single company that does business in the world.
There are, however, three symbols that are considered the top three logos in the world, representing the international fame and status of the companies they represent. These logos are the Coca-Cola, Nike and Walt Disney logos.
The Coca-Cola Symbol
The Coca-Cola symbol is as famous as the Cola Cola Company’s world famous softdrink. The symbol is the word “Coca-Cola” written in Spencerian script, the formal handwriting script used in the United States during the founding of the Coke company.
It was designed by Frank Mason Robinson, who thought that the two C’s in the company’s name has the aethestic qualities required for successful marketing and thus wrote the company name in Spencerian script with an emphasis on the two C’s. The logo was registered in 1887.
The Nike “Swoosh”
The Nike logo is one of the simplest logos ever designed for companies, yet it stands out on its own. Carolyn Davidson designed the logo in 1971 for Blue Ribbon Sports, which was what Nike was formerly known in its founding. It is said that the symbol was not all pleasing to the company’s founders, but was selected because there had been no time to design and choose another.
The swoosh was made by Davidson to symbolize the Greek goddess Nike, which is the deity for victory in Greece. The imagery proved true as Nike became one of the top brands endorsed by the most successful athletes of our time.
The Walt Disney Signature
The Walt Disney signature can be quickly discerned because of the many movies that Disney has produced and released. It is usually imposed in front of a castle, a logo which is used by Disney’s media distribution subsidiary.
The logo is actually a graphically stylized version of Walter Elias Disney’s signature. Walt is a co-founder of the Walt Disney Company along with his brother Roy. From a virtually unknown animation studio manned by two brothers from Kansas, the Walt Disney Co. has now grown to one of the biggest animation, real estate and distribution companies.
10 Common Mistakes In Logo Design
With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo.
1. Designed By An Amateur
A professional business should look professional. New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo.
Here are the most common reasons why many logos look amateurish:
- The business owner wanted to save money by designing the logo quickly themselves.
- A friend or relative who claims to know a little about graphic design does it as a favor.
- The wrong people are commissioned. (Local printers are not likely proficient in logo design.)
- The business outsourced the job via one of several design competition websites, which are mostly populated by amateur designers.
- The job was given to an online company that offers really cheap logos.
All of the above can result in disastrous outcomes. If your logo looks amateurish, then so will your business. A business should know where to look when it wants a new logo.
Here are the advantages of hiring an established and professional logo designer:
- Your logo will be unique and memorable.
- You won’t run into any problems down the line with reproducing it.
- Your logo will have a longer lifespan and won’t need to be redesigned in a couple of years.
- Your logo will look professional.
2. Relies On Trends
Trends (whether swooshes, glows or bevels) come and go and ultimately turn into cliches. A well-designed logo should be timeless, and this can be achieved by ignoring the latest design tricks and gimmicks. The biggest cliche in logo design is the dreaded “corporate swoosh,” which is the ultimate way to play it safe. As a logo designer, your job is to create a unique identity for your client, so completely ignoring logo design trends is best.
3. Uses Raster Images
Standard practice when designing a logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. A vector graphic is made up of mathematically precise points, which ensures visual consistency across multiple sizes. The alternative, of course, is use to raster graphics software, such as Adobe Photoshop. A raster graphic — or bitmap, as it’s commonly called — consists of pixels.
Using raster images for logos is not advisable because it can cause problems with reproduction. While Photoshop is capable of creating very large logos, you never know for sure how large you will have to reproduce your logo at some point. If you zoom in enough on a raster graphic, it will appear pixelated, making it unusable. Maintaining visual consistency by making sure the logo looks the same in all sizes is essential.
he main advantages of vector graphics for logo design are:
- The logo can be scaled to any size without losing quality.
- Editing the logo later on is much easier.
- It can be adapted to other media more easily than a raster image.
4. Contains Stock Art
A logo should be unique and original, and the licensing agreement should be exclusive to the client: using stock art breaks both of these rules. Chances are, if you are using a stock vector image, it is also being used by someone somewhere else in the world, so yours is no longer unique. You can pretty easily spot stock vectors in logos because they are usually familiar shapes, such as globes and silhouettes.
A logo should be unique and original, and the licensing agreement should be exclusive to the client: using stock art breaks both of these rules. Chances are, if you are using a stock vector image, it is also being used by someone somewhere else in the world, so yours is no longer unique. You can pretty easily spot stock vectors in logos because they are usually familiar shapes, such as globes and silhouettes.
You can often spot this logo design sin a mile away; the cause is usually a designer’s enormous ego. If you have found a cool new font that you can’t wait to use in a design, well… don’t. Ask yourself if that font is truly appropriate for the business you’re designing for? For example, a great modern typographic font that you just love is not likely suited to a serious business such as a lawyer’s office.
Some designers also make the mistake of including a “trademark” in their work. While you should be proud of your work, imposing your personality onto a logo is wrong. Stay focused on the client’s requirements by sticking to the brief.
6. Overly Complex
What better analogy for thumbnail images than fingerprints? You’ll notice the intricacies of your fingerprints only when looking at them really close up. As soon as you move away, those details are lost. The same holds true for highly detailed logo designs.
When printed in small sizes, a complex design will lose detail and in some cases will look like a smudge or, worse, a mistake. The more detail a logo has, the more information the viewer has to process. A logo should be memorable, and one of the best ways to make it memorable is to keep things simple. Look at the corporate identities of Nike, McDonald’s and Apple. Each company has a very simple icon that can easily be reproduced at any size.
7. Relies On Color For Its Effect
This is a very common mistake. Some designers cannot wait to add color to a design, and some rely on it completely. Choosing color should be your last decision, so starting your work in black and white is best.
Every business owner will need to display their logo in only one color at one time or another, so the designer should test to see whether this would affect the logo’s identity. If you use color to help distinguish certain elements in the design, then the logo will look completely different in one tone.
8. Poor Choice Of Font
When it comes to executing a logo, choosing the right font is the most important decision a designer can make. More often than not, a logo fails because of a poor font choice (our example shows the infamous Comic Sans).
Finding the perfect font for your design is all about matching the font to the style of the icon. But this can be tricky. If the match is too close, the icon and font will compete with each other for attention; if the complete opposite, then the viewer won’t know where to focus. The key is finding the right balance, somewhere in the middle. Every typeface has a personality. If the font you have chosen does not reflect the icon’s characteristics, then the whole message of the brand will misfire.
Bad fonts are often chosen simply because the decision isn’t taken seriously enough. Some designers simply throw in type as an afterthought. Professional font foundries, such as MyFonts and FontFont, offer much better typeface options than those over-used websites that offer free downloads.
9. Has Too Many Fonts
Using too many fonts is like trying to show someone a whole photo album at once. Each typeface is different, and the viewer needs time to recognize it. Seeing too many at once causes confusion.
Using a maximum of two fonts of different weights is standard practice. Restricting the number of fonts to this number greatly improves the legibility of a logo design and improves brand recognition.
10. Copies Others
This is the biggest logo design mistake of all and, unfortunately, is becoming more and more common. As mentioned, the purpose of a logo is to represent a business. If it looks the same as someone else’s, it has failed in that regard. Copying others does no one any favors, neither the client nor the designer.
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